Effective Date: April 2025

At All About Pests, we are committed to protecting your privacy and handling your personal information responsibly. This Privacy Policy outlines how we collect, use, and disclose your personal information in accordance with Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA) and other applicable privacy laws.

1. Who We Are

All About Pests is a pest control company serving Edmonton and the surrounding region. We use advanced tools and technologies to deliver expert pest control services and communicate with current and potential customers.

2. Information We Collect

When you visit our website or interact with us online, we may collect the following types of personal information:

• Device and usage data (e.g., IP address, browser type, operating system)
• Website interaction data (pages visited, time spent, clicks)
• Contact details submitted via forms (e.g., name, phone number, email)
• Purchase and conversion data (submitted through backend systems)

This data may be collected through tools such as:

• Meta Pixel & Meta Conversions API
• Google Analytics 4 (including server-side tracking via theMeasurement Protocol)
• Google Ads (conversion tracking and remarketing)

3. How We Use Your Information

We collect this information to:

• Provide and improve our pest control services
• Understand website behavior and user preferences
• Measure and improve our advertising and marketing performance
• Communicate with you about our services and promotions
• Comply with legal and regulatory obligations

4. Use of Cookies and Tracking Technologies

We use cookies and similar technologies (pixels, tags, scripts) to:

• Analyze website traffic and user behavior
• Serve relevant advertisements through platforms like Meta (Facebook/Instagram) and Google
• Measure the performance of our marketing campaigns

You can manage your cookie preferences through your browser settings. Some third-party tools we use may also provide opt-out mechanisms:

• Facebook Ad Preferences
• Google Ads Settings

5. Third-Party Sharing

We may share anonymized or aggregated data with third-party service providers for the purpose of analytics, advertising, and improving our services. These third parties include, but are not limited to:

• Meta Platforms, Inc. (Facebook, Instagram)
• Google LLC (Analytics, Ads)

We do not sell your personal information.

6. Your Consent

By using our website, you consent to our collection and use of your personal information as described in this Privacy Policy. You may withdraw your consent at any time by contacting us (see Section 10) or by adjusting your cookie settings.

7. Your Rights

Under PIPEDA, you have the right to:

• Access your personal information
• Request corrections
• Withdraw consent for future collection/use
• Lodge a complaint with the Privacy Commissioner of Canada if needed

8. Data Retention

We retain personal information only as long as necessary to fulfill the purposes outlined in this policy, unless otherwise required by law.

9. Security

We take appropriate steps to safeguard your personal information using technical and organizational security measures. However, no method of transmission over the internet or electronic storage is 100% secure.

10. Contact Us

If you have any questions about this Privacy Policy or wish to make a privacy-related request,

please contact:
All About Pests
Edmonton, Alberta, Canada
solutions@allaboutpests.ca
780-809-1013

11. Updates to This Policy

This Privacy Policy may be updated from time to time. Any changes will be posted on this page with the updated effective date.